The process of finding, selecting, and buying art for an entire hotel is tedious and requires a lot of hard work. The Montpellier Chapter in England started by buying works of famous artists, such as John Hopper and Mario Rossi, and then shifted to buying core pieces produced by young talents. However, to achieve the complete collection which the hotel desired, managers spent over two years searching relentlessly.
Hotels are now truly recognized as an actor in the art market. Recently, the Museum of Modern Art in New York City has begun taking tour groups to the Gramercy Park Hotel to explore their rich art collection in a refreshing, new setting.
After building up a collection, the next step for a hotel must be to raise visibility. Uart.com can bring attraction to hotel art collections. There, one can publish their best artwork, localize them and create a profile for their hotel. Most customers just enjoy seeing fine art when traveling, but for some, art is something they consider in searching for a place to stay. For hotels, art must be a real part of their communication and Marketing strategy. Visit uart.com and create your online art collection, whether for yourself, your hotel, your company or anything else.