To purchase and to display Art has the potential to boost your sales as it tends to impress customers and compliment your brand with trustworthy philanthropic image. Of course, we cannot neglect the fact that Art is simply pleasing to the eye which makes the work environment more enjoyable, welcoming and agreeable to both employees and clients.
Owning a Corporate Art Collection: How Does it Change the Company’s Image?
Every business finds itself in a competitive market, and it is important to distinguish yourself and stand out from the crowd. It is essential to establish a prominent brand image and enrich one’s products or services. An Art Collection could be a feature that a company will include in it’s communications activities since Art can lead to positive associations with the brand consequently strengthening its positioning.
Your Art Collection also says something about your company; your culture and your purposes. For example, Deutsche Bank wants to promote itself as innovative and international. How does it go in line with their art purchasing strategy? Most of their investments in art are made into works created by very innovative artists coming from all around the world.
Owning an Art Collection provides credibility and a philanthropic image. It also proves that you stand for an active part of the cultural community. When you invite clients, contractors, suppliers, stakeholders, they will feel relaxed in your aesthetically pleasing office and forward-thinking, professional environment.