To purchase and to display Art has the potential to boost your sales. This is because it tends to impress customers and compliment your brand with trustworthy philanthropic image. Of course, we can’t neglect the fact that Art is pleasing to the eye, and so makes the work environment more enjoyable, welcoming and agreeable to both employees and clients.
Owning a Corporate Art Collection: How Does it Change the Company’s Image?
Every business finds itself in a competitive market, and it is important to distinguish yourself and stand out from the crowd. It is essential to establish a prominent brand image and enrich one’s products or services. An Art Collection could be a feature that a company will include in it’s Communication activity because it helps promote perception, and therefore lead to positive associations consequently strengthening positioning.
Your Art Collection also says something about your company; your culture, your purposes. For example, Deutsche Bank wants to promote itself as innovative and international, so to do this, most of their art purchases come from innovative artists all around the world.
Owning an Art Collection provides credibility and a philanthropic image. It also shows you are an active part of the cultural community. When you invite clients, contractors, suppliers, stakeholders, they will feel relaxed in your aesthetically pleasing office, feeling like they’re in a pleasant, forward-thinking, and professional environment.