Power Corporation of Canada
Businesses and Art: a long-time love story
Art can be enjoyed in many different ways, and by looking at art throughout your working week in the office, employees tend to feel more relaxed as well as more productive.
Corporate Art Collections are functioning in diverse ways and all have their own specificities. Recently in Québec, companies are spending as much money on Art purchases as museums.
Usually, companies decide to purchase either artwork from reputable artists which recognized by their peers, or artwork which supports young and unknown artists. It usually depends on the company’s nature and purchasing power; budget often acting as a limitation.
The choice of artwork purchases can be made by the company’s Conservator, Director, CEO, a jury or an acquisition committee. In the case of a jury or a committee, the artworks are previously selected by the Conservator followed by a vote.
Paul Maréchal, Conservator at Power Corporation of Canada, says that he doesn’t choose artworks based on personal taste, but rather considers the artistic development, the representation and if the artworks are interesting or not. Paul understands that the main critique made with regards to Corporate Art Collections is that the artworks are unseen by the public. Therefore, he lends the company’s art pieces to museums so that they can be appreciated by a larger number of people.
Jo-Ann Kane, Conservator at the National Bank of Canada, wants her company’s artworks to create discussion. She says Art increases well-being at work, it inspires, and it educates employees and clients about the artistic history of Canada and Québec. Indeed, 90% of her company’s artworks are made by Québécois and the remaining 10% are from other parts of Canada.
Anne-Claude Bacon, Conservator at Hydro-Québec, thinks that in the corporate world, we always talk about efficiency, performance, and yield, so it can therefore be a good thing to take a break in order to admire great artwork, get inspired and de-stress.
Anne-Claude says that people are reacting differently to her company’s Art Collection. They are either indifferent, admire it as solely decorative, or they’re curious. The perception of Art is always different. She is always thinking that the overall Art Collection she manages must be coherent, and the artworks must respond to each other. This has also a pedagogical aspect, and she communicates around the collection in many ways. The art pieces are available on an intranet, the artworks have captions, and she organizes exhibitions visits during lunch time.
Christiane Beaulieu, Vice-President of Communication and Public Affairs at Montreal Airports, exhibits a lot of technological artworks, media artworks, and lighting effects. Most of the art pieces come from Montreal artists or were made in Montreal so that the travelers (40% European and 30% American) get a true feeling for Montreal whether leaving or arriving at the airport.
Uart for Corporate Art Collections
Uart is the platform to share and discover Art Collections from all over the world. You can create your company’s profile, add your artworks and localize them on the global map of Art! Then, with a simple link, enable your connections, clients, employees (and so on) to discover your Corporate Art Collection!
We believe that it is beneficial for your brand to communicate around your Art, reinforcing your company’s culture.