Data is the 21st Century’s gold. Analyzing and using your Data properly will allow you to better understand your prospects, clients, fans and targets. Knowing who you are talking to will hence improve your reach and effectiveness when you target your key players.
Uart attended the Parisian event “Entreprendre dans la culture” which translation is “Cultural Entrepreneurship” on May 23, 2017.
The conference discussed Data in ticket offices and here is a summary of it:
CRM (Customer Relationship Management)
CRM is a term that refers to strategies, technologies, and practices that you can use to manage and analyze Data about your customers to improve the relationships between the company and the customer.
The entertainment and cultural business generate lots of data and online ticket offices are developing even more as years go by. With that, there are more and more contact points thanks to digital communications.
Data is a real opportunity for organizations but unfortunately, its impact can be hindered due to the lack of time and know-how. But making the most of Data is valuable- indeed knowing who buys your tickets, whether it is age, sex, location, frequency of purchase or consumer behavior, is certainly valuable because it allows you to target an audience likely to become a client. Customer Relationship Management (CRM) enables you to have a 360° vision of your audience. This is important because you can’t communicate the same message to every prospect or client. They all greatly differ in their tastes and behaviors. For example, a tool is Arenamtric, which is a CRM tool that analyzes and centralizes all your Data. With it, you can also automate a lot of different scenarios.