Data is the 21st Century’s gold. Analyzing and using your Data properly will allow you to better understand your prospects, clients, fans and targets. Knowing who you are talking to will hence improve your reach and effectiveness when you target your key players.
Uart attended the Parisian event “Entreprendre dans la culture” (“Cultural Entrepreneurship”) on May 23, 2017.
The conference discussed Data in ticket offices and here is a summary of it:
CRM (Customer Relationship Management)
CRM is a term that refers to strategies, technologies, and practices that you can use to manage and analyze Data about your customers to improve relationships between the company and the customer.
The entertainment and cultural business generate lots of data and online ticket offices are developing even more as years go by. Given that, there are more and more contact points thanks to digital communications.
Data is a real opportunity for organizations but unfortunately, its impact can be hindered due to the lack of time and know-how. The value of Data should never be underestimated – knowing who buys your tickets, whether it is age, sex, location, frequency of purchase or consumer behavior, can allow you to target an audience likely to become a client. Customer Relationship Management (CRM) enables you to have a 360° vision of your audience. It matters as you shouldn’t communicate the same message to every prospect or client. They all greatly differ in their tastes and behaviors.