How to communicate your Art collection

5 steps to leverage your Art

An Art Collection is a fantastic tool to leverage your brand, demonstrate your values, and add value. However many advantages are not realized if the Art Collection is hidden; unseen and unheard of. It is important to have a communication strategy so that your collection can be shared and appreciated. Here are some top tips to communicate on an Art Collection:

  • 1

    Collect information about your Art Collection

    Most private collectors have some interesting information concerning each artwork or stories about the artists.

    Don’t forget about these precious details that surround your Art.

  • 2

    Create a catalog

    To keep all of your precious information, curators, experts or anybody that is responsible for your Art Collection could help you to write specialists a comprehensive catalogue. Specialists could also be helpful here.

    You could make this catalogue exclusively as a PDF for ease of distribution.

  • 3

    Take HD pictures of each artwork

    You may already have HD photos of your artworks. Even if you choose to share your collection online, it is best to have the highest definition possible.

    Maybe, at a later stage, you could also integrate your collection in a virtual room and organize an online exhibition.

  • 4

    Publish your favorite artworks

    Don’t miss this step. Publishing your collection online increases the attraction of your Art and brings visibility to you.

    Corporate or Private Art collections have the opportunity to share what they’re proud of.

  • 5

    Diffuse your Art

    Art does not encourage indifference. Your Art Collection is a fantastic tool to diffuse your brand and your corporate value online.

    Integrate your digital Art portfolio in your communication channels as part of your marketing activities.

We hope that by using these tips you can enhance the visibility of your art collection and realize the benefits of your hard work.

Uart has developped a platform to help private and corporate collectors communicate their collection. Do not hesitate to contact Uart’s team to have your digital art portfolio on Uart.