Hiscox blogs has published an article on Uart and its mission
This article sums up the interview with the Uart‘s CEO and Co-Founder, currently available on Hiscox’s blog.
In an interview for Hiscox Insurances with Anne-Constance Launay (the Co-Founder of Uart) multiple art market-related topics were discussed, such as the growth of Uart in the past year, the evident need for geo-tracking, and her view on the last figures released in the latest Hiscox Report about the Online Art Market.
Uart is a platform with the mission of bringing both visibility to Art collections worldwide and providing a space for individuals to exchange their passions. Amateurs, artists, companies and collectors (among others) all come together on Uart to express their views on a common interest.
Uart enables its users to share their passions and bring visibility to their favorite artists. It provides a place for them to share art they own in their Art Collections or Art that they have created themselves. For this reason, Uart has become a widely diverse platform on the net.
Art geo-tracking is a natural extension of the Uart platform. The feature has been a greatly popular inclusion in many platforms worldwide, making it a simply natural establishment for the site.
The Uart Paris Map
The Uart Map
Nevertheless, launching an innovative product is always a challenge. For Uart, the challenges are both technological and cultural. Yet, the digital world will ultimately always be worrying or mysterious. As for now, the CTO, Arnaud De Bergh, is working on optimizing the platform’s SEO and further developing it.
« Geo-tracking gives a chance for all actors to be visible on the Global Map of Art. »
Traditional social media are to be challenged by Uart. Most social media platforms are not directly designed for art sharing. This is where Uart steps in. “We want to dedicate our efforts to art, where users can publish real or virtual collections.” For artists, it is essential to be a part of Social Media, given the power for them to increase their reach in the business world and communicate both their art and news easily. Uart is there to help them with this mission.
