The new version of Uart is now online
We’re happy to announce that the new version of Uart (V 2.0) is now available. Among the important functional improvements made, we have chosen to put the collection at the centre of our research.
From the home page, the user can not only discover collections shared by collectors and artists, but also by businesses, hotels, universities and clinics. For these collections’ owners, sharing their art enhance its visibility. It is also a way of sharing their passion and revealing a part of their DNA. When a company chooses to acquire one piece of art over another, this choice is made in accordance with how well the piece or artist harmonises with the values and the image of the company. A corporate collection is therefore very important and deserves to be widely circulated.
There are countless art collectors in the world and, estimately nearly 70 million collections. The majority of them is owned by companies or foundations which make them available to a larger audience through various means of communication (press communications, blogs, newsletters, social networks, exhibitions). Corporate collections on Uart group together collections owned by universities, schools, hotels, airports, SMEs, and other organisations.
With the aim of giving even more visibility to corporate collectors, we have chosen to highlight their collections in our newest version, so that Uart can effectively support and enhance their own marketing and communication activities as well as provide direct links to their websites. Effectively, unless you are among the top 10 corporate collections, the websites that showcase them are not easily accessible and therefore not very visible.
Having a corporate collection is also a way of standing out from competition. Creating a Uart profile allows a collector to be identified as an active member of the art sector in the eyes of the art community.
We have paid particular attention to the user interface and the user experience to facilitate the sharing of collections and profiles. For each collection, the collector can write a small presentation on their reasons for joining, their motivations, their choices and the values of their company.
In just a few clicks, the company or the collector can publish works on Uart that best represent the collection, express the values of the company. They can also share their personal link via a specific URL, for example: www.uart.com/collection/cleveland-clinic
This link can be accessed internally from the organisation or externally, by clients, partners, or on social media posts for example.
Moreover, we hope that by highlighting collections in hotels, restaurants and airports, we will fuel cultural tourism for those 200 million people around the world who are passionate about art. We believe that, for an art lover, discovering an artist on holiday or art in a place that is slightly off the beaten track, can be an invaluable experience.
We openly welcome feedback and suggestions on how we can improve our platform. Feel free to email us at firstname.lastname@example.org, or share your thoughts with us via our chat feature on Uart.
Anne-Constance Launay CEO and co-founder